Music Business Worldwide

A new independent distribution powerhouse emerges in Scandinavia, as Danmark buys Secretly Noord

— May 19, 2022 add comment

Danmark Music Group has acquired the operations of

As part of the deal, Secretly Distribution is becoming an equity partner in DANMARK.

Secretly Noord’s team – including ex-Phonofile employees Daggan Stamenkovic, Torny Gottberg and Jarle Savio — will become DANMARK’s Nordic team, with offices in Stockholm, Gothenburg and Oslo.

The Norwegian and Swedish labels supported by Secretly Noord will now have a new home at DANMARK.

Founded in 2005 by Dan Hougesen and Mark Wills, DANMARK is the largest independent distributor based in Scandinavia, servicing over 10,000 artist and labels worldwide.

Danmark has offices and representatives in Denmark, Sweden, Norway, the United Kingdom, Germany, Spain, Italy and the United States.

Secretly Noord was formed in 2019 when acquired by 

“In a time where the majors are buying creative independent distributors, we feel it is more critical than ever to assert a dedicated, strong, and genuinely independent distribution service with unparalleled knowledge of the independent music scene.”

Daggan Stamenkovic

Daggan Stamenkovic, formerly Secretly Noord / Phonofile, said: “In a time where the majors are buying creative independent distributors, we feel it is more critical than ever to assert a dedicated, strong, and genuinely independent distribution service with unparalleled knowledge of the independent music scene.”

“United and trading as DANMARK, we will prove that total transparency, experience, and service complemented by cutting-edge technology is not just something indie labels and artists dream about.”

Mark Wills, DANMARK

Mark Wills, Co-Founder, DANMARK, said: “United and trading as DANMARK, we will prove that total transparency, experience, and service complemented by cutting-edge technology is not just something indie labels and artists dream about. It is already here.

“Our focus is on listening to our customer’s specific needs and immediately reacting to the market, continually improving our services, and making the label’s job as easy as possible.”

“It is very exciting that Scandinavia now has another true independent distributor of scale.”

Music Business Worldwide

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